Some would argue that Facebook Likes aren’t everything. Which is technically correct, as there’s more to life than fame, fortune, and popularity on platforms like Facebook.
That said, if you’re using Facebook (or social media in general) for business or promotional purposes, the image is everything. With such enormous competition, you can’t expect to get ahead on platforms like Facebook if you don’t portray yourself as popular and credible.
Precisely where Facebook Likes come into the equation. The more Facebook Likes you accumulate, the more likely you are to stand out in the eyes of those who come across your profile. Whether looking to enhance the appeal of your profile as a whole or any of the posts you publish, it’s exactly the same deal that: More is Better.
But what can you do to encourage and accumulate more Facebook Likes in 2019? Assuming you have limited marketing spend available, how can you optimise your Facebook strategy to attract as much social proof as possible?
The good news is, there are at least six ways you can significantly boost your Facebook like-count this year. It’s simply a case of knowing where to focus your time and effort – the following techniques and strategies coming highly-recommended
Bring SEO To Your Facebook page
First of all, it’s worth remembering that enormous volumes of traffic are directed to Facebook pages each day by the major search engines. Hence, you need to ensure that your Facebook page is packed with relevant searchable information. Think of the kinds of keywords and search terms your target audience will be using to find whatever it is they’re looking for.
Ensure you bring at least the most basic SEO elements to your Facebook page, in order to capitalise on the power and popularity of search engines like Google. The more attention you attract in general, the more likely you are to accumulate Facebook Likes organically.
Buy Facebook Likes
Contrary to the cries of critics worldwide, buying Facebook Likes can actually be a highly effective and accessible option. The reason being that with social signals like these, it’s all about image and first impressions. The vast majority of Facebook users aren’t interested in exactly who has liked your pages – it’s the numbers that matter.
How to buy more Facebook Likes safely and effectively? Simply track down the best site to buy Facebook Likes place your order and watch as they’re gradually added to your pages. Just ensure that if you do decide to buy more Likes on Facebook, you do so exclusively from a rated and reputable service provider who plays by the rules.
Ask For Likes Outright
Research has shown that social media users in general occasionally need a gentle ‘nudge’ in the right direction. Or to put it another way, you can’t always rely on people to like your pages without reminding them to do so.
This is precisely why the biggest and most successful businesses are continuously telling their target audiences exactly what they want them to do. If you want people to like your Facebook pages, why not simply ask them to do so? The strategic use of CTAs really can make all the difference and is a simple strategy to implement.
Promote Your Profile And Content Elsewhere
If you have a website of any kind or any other social profiles up and running, take full advantage of them. Use them to promote your profile and generate awareness of every important post you publish. In addition, it’s also worth considering which offline marketing channels you may or may not be making full use of.
Leaflets, flyers, posters, business cards, traditional print advertising and so on – all ideal for promoting your Facebook profile and generating traffic. Once again, it’s simply a case of telling your target audience what to do and showing them the way, rather than expecting things to happen automatically.
Create Compelling Content
Of course, all of these tips and tricks are rendered completely redundant in the absence of quality content. It’s up to you to ensure the content you create and deliver is of sufficient relevance, quality, and uniqueness to attract and appeal to your target audience.
If not, you can’t expect all the promotional techniques in the world to yield positive results. Think carefully about the extent to which the content you create is achieving its objectives. If you’re in any doubt as to its quality, this is the first thing you should be focusing on before going any further.
Remain Active And Engaged
Last but not least, you cannot and will not succeed on social media if you’re anything but social. Social media users flock to platforms like Facebook to take part in multi-directional conversations and become part of one cohesive community. Establish any barriers between yourself and your audience and it’s game over.
If you expect to be taken seriously and attract interest on Facebook, you need to remain active and engaged at all times. Leave comments, respond to questions and generally become part of the conversation. So, being engaged in facebook is really a great way to attract your audience.
In a Nutshell
All you need to do is to choose your way from the above points to increase your likes in order to increase your popularity in facebook.